“On My Way.” Durango Casino & Resort, the much-anticipated resort destination in southwest Las Vegas, is set to open on December 5. To build anticipation for the resort, locals and out of town guests alike have begun to see commercial spots on TV and social media giving a sneak preview of what’s to come with the newest resort off the strip.
The teasers started earlier this month with a small introduction to the resort featuring Claudia Heiman, a 25-year Station Casinos veteran “on her way” from Palace Station to Durango, where she will be a beverage server. You’ll notice the “On My Way” theme recurring, a refrain from the Motley Crue song “Home Sweet Home.” Billboards featuring the On My Way imagery also went up around Vegas.
The teaser campaign continued on social media, with the resort recreating iconic scenes from the opening of the music video. The spots began with local influencer personality Talia Edralin (@tallzz_), catching her pre-bite at Irv’s Burgers in Hollywood. Irv’s is one of the destinations at Eat Your Heart Out Hall of Foods opening in the resort.
The following week featured local foodie influencer Damian Ocampo (@hookedlv), about to enjoy a slice of pizza at the iconic Prince St. Pizza, also opening at Eat Your Heart Out.
Durango will unveil more teaser spots as opening day approaches, featuring local personalities. Upon opening, the resort will have a culminating campaign showing the property in its full beauty.
Durango Casino & Resort Las Vegas opens December 5, 2023. To learn more about what’s to come, follow Durango on TikTok, Instagram, Twitter, Facebook, or visit DURANGORESORT.COM.