Green Valley Ranch, Henderson’s beloved local’s destination, has unveiled its new logo, marking the next chapter in the resort’s story as it continues its $200 million property-wide renovation and approaches its 25th anniversary in December 2026. The refreshed identity also introduces a new monogram—a modern shorthand that subtly blends the G-V-R into an elegant shorthand—reflecting the property’s evolution while honoring its legacy.
The new visual identity is designed to reflect both the transformation of the property and the guest experience. Introducing custom typography and a refined design language, the new logo mirrors the resort’s upcoming light, airy, and contemporary aesthetic, with a renewed sense of approachable sophistication. Just as the newly designed rooms and suites are set to debut later this year, the complementing logo signals Green Valley Ranch’s evolution while honoring its enduring legacy as a premier off-Strip destination appealing to locals and visitors alike. Together, the wordmark, monogram, color palette and typography embody Green Valley Ranch’s balance of classic sophistication and contemporary warmth.
“As Green Valley Ranch approaches its 25th anniversary, this was the perfect moment to step back and celebrate our journey while looking ahead to the future,” said Ken Janssen, Vice President and General Manager of Green Valley Ranch. “The refreshed logo reflects the on-going $200 million transformation of the property in terms of being contemporary in design, while honoring the timeless warmth and sense of place that have always defined the resort.”
Making its debut via social media and the property’s digital marquee, guests and visitors will discover the refreshed logo in phases as it is rolled out across the entire resort. With the first in-person experience being found on the casino’s table games, guests will soon be able to see the new logo throughout property signage and in-room details, digital platforms, out of home advertising, marketing campaigns, and more. Developed in collaboration between branding and design studio The New Company and the Station Casinos in-house marketing team, the logo represents more than a visual update, it is a symbol of renewal, setting the tone for a new era of hospitality at the famed Henderson destination.
“In reimagining the Green Valley Ranch identity, we explored a modern twist on classic typography that feels both timeless and unexpected,” said Jules Tardy, Partner & Creative Director, The New Company. “Through reductive minimalism and refined detailing, the logo conveys a sense of understated luxury that aligns with the property’s renewal while setting the stage for its next chapter.”
Green Valley Ranch is currently undergoing a $200 million renovation that will reimagine every corner of the resort including its room, suite, meeting and convention spaces and the return of poker that will all enhance the already redone spaces including all new High Limit Slot and Table Games rooms, Polaris casino bar, Blue Ribbon Sushi Bar & Grill and Drop Bar.
For more information, guests can visit greenvalleyranch.com.